Final Portfolio
This is a culmination of all of my projects for the Advanced Digital Imaging course at Southern New Hampshire University.
As we have gone through this semester, I have really enjoyed the opportunity to create some new pieces of work, show some previous pieces of work as well as create a logo and brand for myself. The feedback I received from the instructor and other classmates was very positive and constructive. I was able to take their suggestions and work them into the final pieces for this course. I am very pleased with how the final pieces came together.
These first posters are inspired by the work of Louise Fili. We had to recreate two posters in the style of a certain designer. Fili’s work relied heavily on the use of patterns. She also used only one or two colors in her designs. I think both of these posters look like something Fili would have created initially.
The next set of posters were created using the Art Deco genre, which is one of my favorite art genres. They are promoting Ballet West’s Innovations, a performance in which the dancers of Ballet West get to create dances of their own. The poster that was made for the movie The Great Gatsby inspired the first poster for this event and the asymmetrical shapes that are often seen in Art Deco inspired the second poster.
This next set of posters were created to promote Major League Soccer’s “Don’t Cross the Line” social awareness campaign. This campaign is bringing awareness of equality, fair-play, acceptance, etc., to players and spectators in the world of Major league Soccer. I wanted to create something that relied strictly on typography. I originally had the red line along the right hand side of the poster, but after a suggestion from a classmate I moved it in-between the text. I think it works better over on the right hand side, as it is next to the phrase, “Take a stand for soccer. Don’t cross the line.” The second poster originally was the silhouette of the foot on the soccer ball with the phrase for the “Don’t Cross the Line” campaign. After some feedback from classmates and my instructor, I decided to incorporate the words that were used on the first poster behind the illustration to help those who view the poster further understand the campaign.
The last two designs were done for a 60th wedding anniversary and a wedding reception, respectively. The anniversary invitation is cut to the outline and folded so the image of the couple appears above the tent. The tent then opens to reveal the information for the event. The I Spy Wedding document was printed on a pearl paper. The shine in the paper made the colors a little more subdued, but the black, red and the pearl of the paper were very eye catching. I am very pleased with how each document came together. Each one only used up to 3 typefaces, even though it may appear there are more than three on the page.
The final piece in my portfolio is my logo. I started with several different sketches for my brand identity. As I read through feedback from my classmates, I was able to narrow down my options. Taking 3 of the 12 original sketches, I was able to further revise them individually. After more feedback from classmates and the instructor, I narrowed it down from three designs to one. With a little tweaking, revising and feedback I was able to produce a pretty versatile logo. I wanted something that didn’t label me as being a designer in only one genre and I think my final product does exactly that.
This class really allowed me to focus more on illustration, which is a skill I struggle with. Usually I tend to work more with typography and photography so I was excited for the opportunity to step out of my comfort zone a little bit on these projects.